Walsworth Privacy Policy

Privacy is a primary concern to us at Walsworth Publishing Company. This Privacy Policy was created to ensure the confidence of visitors and customers to our websites and to demonstrate our commitment to fair information practices. Walsworth and our employees are dedicated to the protection of your privacy.

The purpose of our policy is to inform you about the types of information we gather about you online when you visit our sites, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of and your ability to correct the information.

What information does Walsworth collect from me?

For you to access certain services and to purchase products offered via our sites, we require you to provide us with information that personally identifies you ("Personal Information"). Personal Information may include:

(a) Contact Data (such as your name, mailing and email addresses);

(b) Financial Data (such as your account or credit card number), and

(c) your IP address, which is transmitted and recorded with each message you send to the websites. If you communicate with us by email or complete online forms, any information provided in such communication may be collected as Personal Information.

If you believe any inaccurate or inappropriate information has been obtained or disseminated through your use of our websites, you should contact Walsworth at privacyquestions@walsworth.com.

How does Walsworth use cookies and other technology?

We may collect information through technology to make our sites more interesting and useful to you. For instance, we collect IP addresses and use technology to track traffic patterns on the sites. Once you have logged into a site, we may track your activities by using logs of database transactions and server interactions. This data is used to improve your online experience. We also use this information to understand which areas of our websites are most or least appealing. Our sites use cookies, which are pieces of information that a website sends to your computer while you are viewing the website. Cookies provide information to the site so that the site will remember who you are. These technical methods may involve the transmission of information either directly to us or to another party we authorize to collect information on our behalf.

How does Walsworth use the information?

Walsworth’s primary goal in collecting information is to improve the sites and provide the user with the best possible experience on the sites. We also may conduct research on our users' demographics and behavior based on the information provided to us upon registration, gathered from transaction activity, from our server log files or from surveys. This research may be compiled, analyzed or sold on an aggregated basis, which does not include information identifying individual users. Walsworth also may share this data with business partners or other third parties.

Who is collecting information?

When you are on a Walsworth website and are asked for personal information, you are sharing that information with Walsworth and its affiliates. If personal data is to be collected and/or maintained by any company other than Walsworth, we will attempt to notify you on the website or in an updated version of this Privacy Policy. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.

Please be aware that other websites to which we link may collect personally identifiable information about you when you visit those sites. The information practices of other websites linked to our websites are not covered by this Privacy Policy.

Who does Walsworth share my information with?

We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that your information may be disclosed.

Transaction Information: We will disclose your payment, billing and shipping information to third-party payment processing companies in order to complete your transaction.

Blinded Data: We may disclose “blinded” aggregated data and user statistics to prospective partners and other third parties, and for other lawful purposes. Blinded data is data that does not identify an individual person.

Other: We also may disclose your information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating Walsworth's Terms of Use Agreement, or may otherwise be causing injury to or interference with (either intentionally or unintentionally) Walsworth's rights or property, other Walsworth website users or customers, or anyone else who may be harmed by such activities. We may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services.

We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, answering customer questions about products or services, sending postal mail, providing investor information, and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other purpose.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of Walsworth’s businesses, customer and website visitor information may be one of the transferred assets. In such case, the transferred information may become subject to a different privacy policy.

How can I control my personal information?

Walsworth offers its users choices for the collection, use and sharing of personal information. You may login at the applicable Walsworth site if you wish to view, edit or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

How does Walsworth protect financial-related information?

Keeping your personal financial information private is vitally important to us. As a matter of policy and business practice, Walsworth does not sell personal information provided by its customers. At Walsworth, we conform to the Payment Card Industry (PCI) Data Security Standard for the protection of financial credit card information. This standard provides security requirements for credit card merchants to safely receive, secure, transport and store your sensitive personal and financial data. We may report a security breach to you as required by law. Any user statistics that we may provide to prospective partners regarding financial matters are provided in the aggregate only and do not include any personally identifiable information about any individual user. We will transfer your credit card number, bank account number or other personal information to the appropriate credit card company, bank or payment processing company to process any online payments.

What security precautions are in place to protect the loss, misuse or alteration of my information?

Your Walsworth Account Information and Walsworth Profile are password-protected so you have access to this personal information. We use secure socket layer (“ssl”) encryption technology for all transmission of credit card numbers, bank account numbers, passwords and registration information, and in other areas of the website where the SSL padlock appears. Remember to sign out of your Walsworth account and close your browser window when you have finished your work. This is to ensure that others cannot access your account by using your computer when you are away from it.

Because of the global nature of the Internet, information you give us may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as discussed above or otherwise designated, the sites do not use security encryption measures over the Internet. Therefore, information that you disclose by use of our sites, by posting a message or using email, potentially could be collected and used by others since email and message postings are not encrypted. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, Walsworth cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.

Choice/Opt-In

Except for administrative messages needed to run the sites and administer your account, our website provides users the opportunity to opt-in to receiving communications from us. Where indicated, just click on the appropriate radio button when completing a survey, form or registration process to opt-in to the designated communication. For example, you may be able to opt-in to communications with Walsworth strategic partners and participate in research products and communications with other third parties. By default, you are excluded from communications with affiliated educational programs unless you opt-in. We operate in this manner to protect your choice as a consumer of our services. Please allow a reasonable period of time for your changes to take effect.

To ensure you will not receive recurring marketing information from us unless you choose to, we will provide simple instructions on every marketing email from Walsworth for you to let us know that you have chosen to stop receiving such emails from us.

What else should I know about my privacy?

Please keep in mind that whenever you voluntarily disclose information online, that information is accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.

When you or we end your customer relationship with us, we will treat the information we have about you as if you were still our customer.

Who do users contact with questions or concerns about our Privacy Policy?

If you need further assistance, please send an e-mail with your questions or comments to privacyquestions@walsworth.com or write us at:

Walsworth Publishing Company
903 E. 104th St, Suite 700
Kansas City, Missouri 64131
Attn: Privacy Policy

You may also telephone us at 800-369-1530, ext. 5705. If you are not 18 years of age or older, you must have permission from your parent or guardian to call this number.