Each story happens in context.
Consider Gone With the Wind. The story, read and reread because of Scarlett’s passion for Ashley, also shows most readers as much as they care to know about the Civil War. The story takes shape in context.
The same principle applies to a yearbook story. Showing one student’s struggle in context will give readers information about the rest of the school.
Text is the most important aspect of the yearbook. While pictures will be admired first, it is the body copy and the cutlines that accomplish the book’s final goal by capturing the tone of the year. Time and time again, I have had to deal with poorly written copy, whether it is riddled with grammatical mistakes or lacks the interest that draws in the reader. Cleaning up the text is an easy process, with a few basic tips.
There are many ways to tell a story, but to entice readers to linger over the yearbook copy, the best writers follow basic story-telling rules. Most of those rules revolve around the stories of the people in the school. The events may not change year to year, but the people do, and how they participate in and react to those events makes each year unique. Consider these basic points ofcopy writing to tell the story of those people.
Interviewing is a skill gained by following practical procedures. Good reporters, from local newspapers to national magazines, follow these procedures to get great stories. For yearbook writers looking for stories and details to capture the year, the same techniques will work for you.
There are as many ways to teach interviewing as there are advisers. Here are two advisers and their methods for teaching interviewing and reporting skills to beginning reporters.
Headlines set the mood and tone of a story, as well as hook the reader. As a rule, the main headline should be short and in present tense. If used, a secondary headline may be written in past tense, especially if it is placed after the main headline. The headline and lead paragraph should relate, but not repeat the same words. Now, consider these five ideas to generate greater reader interest.
Now is the time to head off common complaints heard at distribution.
Not too long after the first heavy boxes are sliced open and the new yearbooks distributed, it begins.
Mimi’s scream was almost primal. “I hate headlines!” rang out louder than OutKast from the back room. And yet, despite such agony, I knew I was winning.
After 14 years at a Texas high school, I spent my first year at Shawnee Mission East High School, Prairie Village, Kan., asking students to polish, refine and redo. I was evil incarnate.
Brainstorm. Any word with “storm” in it must be fairly intense. When you brainstorm for story ideas, dozens of thoughts are going through your mind at once. You may be using your brain, but brainstorming can be a gut-wrenching process. However, there are ways to capitalize on the process to make it more useful. Brainstorming for story ideas is a year-round activity for the yearbook staffs at three high schools where the advisers have tried-and-true methods for helping their students through the process.
The writer, Abby, told me they were like a family — sisters, really. But for some reason, I could not imagine a home with the closet space to accommodate the 32 members of the drill team. And there was another thing — something hard to place, like a melody to a familiar song but with slightly new wording.
Had I heard this story before?