It was during our third deadline last year that it became painfully clear to me that if I had to read another boring yearbook story, I was going to – kill myself? No, that would have been too drastic. I was going to take a break and go to the lounge for a snack or two? No, the same boring stories would be on my desk when I returned.
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Writing copy – good copy – can be the most burdensome part of producing a yearbook. It often involves laboring for hours over a single caption; tearing through the thesaurus to find the perfect word; struggling to gather effective quotes; never settling for “good enough” if there is something better. Mentally exhausting? Yes! And yet, the essence of excellent yearbook writing can be summed up in one simple word: detail.