My mind was firmly entrenched in the third paragraph when my name was called. “Not now,” I whined as I scurried to finish an article in People magazine before having my teeth checked. Of all the days for my dentist to be on schedule! I had just found the ultimate story – an intriguing topic covered from an unusual angle and including a smattering of opinion, as well as multiple methods of reporting the facts.
The old saying is that a good story will write itself. That is a myth. Really good stories, regardless of the topic, are the result of a focused angle, in-depth interviews and a creative writing style. Take a look at the following two examples of a personality profile written about a high school custodian. Although they were both written about the same individual, they were obviously the result of different reporting styles.
It can be called alternative, quick-read or reader-friendly. But the one thing non- traditional copy cannot be called is easy.
It was during our third deadline last year that it became painfully clear to me that if I had to read another boring yearbook story, I was going to – kill myself? No, that would have been too drastic. I was going to take a break and go to the lounge for a snack or two? No, the same boring stories would be on my desk when I returned.
For yearbook journalists, a primary objective is to tell the complete story of the year and infographics are an effective method of increasing in-depth coverage.
Copyright gives its owner five exclusive rights over the work.
First, the work must be original. This means that the author must have shown at least a small spark of creativity when he made the work. For example, your school’s cheerleading squad could not claim the copyright to a cheer that has been used by other schools, even if they changed words to reflect your team and school name. Second, the work must be “fixed in any tangible medium of expression.” This “fixation” requirement means that only works preserved in a tangible form (a book, a newspaper, a video, a CD-ROM disk, etc.) – as opposed to those existing entirely in an artist’s mind – will receive copyright protection.
Writing copy – good copy – can be the most burdensome part of producing a yearbook. It often involves laboring for hours over a single caption; tearing through the thesaurus to find the perfect word; struggling to gather effective quotes; never settling for “good enough” if there is something better. Mentally exhausting? Yes! And yet, the essence of excellent yearbook writing can be summed up in one simple word: detail.