Bestselling author, industry-leading sales expert and former yearbooker Jeb Blount joined current yearbookers across the country in a virtual webinar to discuss best practices and tips to level up their yearbook ad sales game. Sharing a wealth of knowledge from his own experience selling yearbook ads and as a national sales leader, student panelists asked a variety of questions about …
What a year it’s been already! We’re relearning how to do a yearbook together – including how to sell a yearbook and yearbook ads. Start early to make sure your yearbook sales start off well and keep it up over the year. Make sure your online sales are set up. This one’s a no-brainer. Even if your school is meeting …
Yearbook staffs have put in blood, sweat and tears to finish their yearbooks this year, and those books are starting to arrive! However, the important ritual of yearbook signing is still up in the air. We know you don’t want to miss this important tradition, so until students can get together to actually sign each other’s yearbooks, we found another …
As yearbookers, you intuitively understand the value of yearbooks. You work tireless to champion its merits to your student body, encouraging them to purchase their very own copy. But for students at Wiregrass Ranch High School in Wesley Chapel, Florida, purchasing a yearbook is no longer an option. They, like other schools we are seeing, have sold out of their …
When I worked on my first yearbook 10 years ago, one of the many unsolved mysteries was senior ads. I assumed parents would create the ad at home and send it to me with a check in plenty of time for deadline. Boy, was I wrong. Our students procrastinate, and their parents do too. Collecting senior ads became a deadline-busting, …
Valentine’s Day is coming up soon. This year Feb. 14 falls on a Friday. If you’ve been aware of Walsworth Yearbooks for a while, you may have noticed that we love Valentine’s Day. Wait, no. We luuuuurrrve Valentine’s Day. It’s not because of any desire for red roses or to end up in a sugar-induced stupor (okay, maybe the second …
Social media holds enormous potential for yearbook staffs. It no longer needs to be relegated to the “Oh, yeah! I guess I could do that” category. With everyone spending more time online than ever before, social media is a channel for getting information in front of an audience. Whether you use it as a news platform, selling tool or a …
Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas. 1. Train a marketing manager Who knows how to sell to students better than …
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up …
Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!
The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!