Yearbooks are an integral part of any school year. However, as one of the only organizations at school whose very existence depends upon sales, keeping your program financially healthy presents a unique challenge. Keep your yearbook program in the black with these five yearbook marketing ideas. 1. Train a marketing manager Who knows how to sell to students better than
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up
Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!
The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!
As we celebrate the extra efforts of yearbook advisers during Teacher Appreciation Week, here’s a special shoutout to adviser Kira Hayes from Lewisville High School in Lewisville, Texas, who has been spreading the yearbook love, and boosting yearbook sales, with her Pay it Forward program. This year is Hayes’ sixth as a teacher and yearbook adviser at Lewisville. She’s a
Halloween week is only a couple days away and the fall holiday should be a festive time for your yearbook staff. Take time to bring in some food and candy. If your school allows it, even have fun getting into costumes for a staff party. Along with all the Halloween fun, you can still be taking care of some important
The yearbook staff at Shawnee High School in Lima, Ohio, prides itself on annually coming up with creative ways to get students hyped up about buying the yearbook. We’ve written about their efforts more than once here in the Yearbooks Blog. The theme of Shawnee’s 2017 Quilna yearbook was “Outside Ordinary,” which meant the staff wanted to even outdo their
High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot out. The fans had order
Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have a really tight-knit community within
Yearbook distribution days are taking place all over the country this month, and we want to hear your stories and see your pictures! Visit the Walsworth Yearbooks Facebook and Twitter pages (@yearbookforever) to see posts and retweets from schools celebrating their distribution days. Send us your distribution day pics! You can message us on Facebook, tag @yearbookforever on Twitter, or
Has your yearbook staff ever organized a campaign to promote the yearbook as a holiday gift? Think about it. We are now entering the time of year where gift shopping will shift into overdrive, and there is no other product being created at your school that so perfectly captures the memories of the year and is sure to last as
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