Starting to think about how you want to promote next year’s yearbook is an exciting thing, but before you get too many ideas I don’t want you to get too ahead of yourself!
The first thing you will want to do is learn how your school distributes their registration/back-to-school information. The way your school distributes this information is a key component in starting to take your sales from zero to 60 in 5.2!
As we celebrate the extra efforts of yearbook advisers during Teacher Appreciation Week, here’s a special shoutout to adviser Kira Hayes from Lewisville High School in Lewisville, Texas, who has been spreading the yearbook love, and boosting yearbook sales, with her Pay it Forward program. This year is Hayes’ sixth as a teacher and yearbook adviser at Lewisville. She’s a …
Halloween week is only a couple days away and the fall holiday should be a festive time for your yearbook staff. Take time to bring in some food and candy. If your school allows it, even have fun getting into costumes for a staff party. Along with all the Halloween fun, you can still be taking care of some important …
The yearbook staff at Shawnee High School in Lima, Ohio, prides itself on annually coming up with creative ways to get students hyped up about buying the yearbook. We’ve written about their efforts more than once here in the Yearbooks Blog. The theme of Shawnee’s 2017 Quilna yearbook was “Outside Ordinary,” which meant the staff wanted to even outdo their …
High school football is big in Texas, and the yearbook staff at Timber Creek High School in Fort Worth used a fun, clever idea to spread awareness of their yearbook sales this season. The staff created fans to hand out to the spectators at the first game of the season, while it was still hot out. The fans had order …
Kathleen Kosal is busy. She is in the middle of her second year as the yearbook adviser at Wheeler High School in Valparaiso, Indiana, where yearbook has moved from a club to a class, with a larger staff. There’s a lot going on. Which is why Kosal loves Walsworth’s Parent Email Program (PEP). “We have a really tight-knit community within …
Yearbook distribution days are taking place all over the country this month, and we want to hear your stories and see your pictures! Visit the Walsworth Yearbooks Facebook and Twitter pages (@yearbookforever) to see posts and retweets from schools celebrating their distribution days. Send us your distribution day pics! You can message us on Facebook, tag @yearbookforever on Twitter, or …
Has your yearbook staff ever organized a campaign to promote the yearbook as a holiday gift? Think about it. We are now entering the time of year where gift shopping will shift into overdrive, and there is no other product being created at your school that so perfectly captures the memories of the year and is sure to last as …
While it can be difficult to get your yearbook marketing message to parents, it is an even greater challenge to reach Latino parents. Posters about yearbooks may not speak to them. Walsworth’s customized Latino Marketing materials can help.
The latest entry in our web series of marketing tips, Why Didn’t I Think of That, is focused on a creative way to draw attention to your yearbook sales table or kiosk.
The yearbook staffs at Olathe North High School and Kokomo High School got their school mascots to appear at the sales table during registration/open house type events. And the results were positive.