This past spring, Walsworth created a new program based on requests from schools like yours to help sell more yearbooks to the Latino community. We conducted research with advisers and Latino parents across the country and used our findings to create effective marketing tools.
The latest “It’s Worth It” yearbook sales tip comes courtesy of Merrillville High School, and it’s all about teasing the audience with a sneak preview.
As the national It’s Worth It sales contest continues to heat up, tips and unique sales strategies from yearbook staffs keep coming in to the Idea File. Take a look at the latest!
Selling the yearbook in a school made up of just two grades can be tough. See how one middle school of more than 1,600 students and 100+ staff members, doing yearbook as an after-school activity, gets it done.
Take a look at one adviser’s ideas and tricks for successfully marketing the yearbook to all the different audiences at her school.
Walsworth’s “It’s Worth It” contest is in full swing. Schools have begun entering to win the three $1,000 prizes. Inside are more sales tips for improving your sales, including how to add a personal touch to your marketing.
Many yearbooks depend upon advertising revenue to sustain financial integrity. It is important they have policy that guides business operations, advertising content decisions and ethical judgments.
In the latest entry of “It’s Worth It,” see how Karen Murray and her staff at Ramblewood Middle School increase sales and get students excited about yearbook by producing video ads.
As a way to lend a helping hand to the yearbook staffs competing in the “It’s Worth It” contest, every so often throughout the year we’ll post some tips and ideas on how to potentially increase sales.
Getting readers to buy your product is an important aspect of your yearbook program, but one that involves a lot of time and paperwork. Consider getting help by using SalesXpress this year.