Celebrate NYW with Six Effective Sales Tactics

National Yearbook Week is the perfect time to not only celebrate the rich tradition of yearbooks but also to boost your sales and get more students involved. Whether you’re a seasoned adviser or just starting out, this is your chance to drive excitement, connect with your community and make your yearbook a must-have for every student. Here are some proven sales strategies to help you reach your goals and celebrate yearbook success in style.

1. Get Creative with Your Word Choice 

Ever heard the phrase, “It’s not what you say, it’s how you say it” before? Hernando High School took it to heart and used their words to make a memorable impression on students for the yearbook. They used Walsworth’s Customized Marketing to order custom 24” x 63” vertical vinyl banners with fun sayings like, “Very mindful. Very cutesy. Very demure. Very yearbook,” “If only there was a sign reminding me to buy my yearbook. Like, a literal sign,” “Skibidi yearbook rizz” and more. So think outside the box of traditional messaging and find what will resonate with your audience.

2. Market to Your Community Where They Are: Social Media 

Marketing your yearbook on social media is crucial because it meets your community where they are most engaged. By promoting the yearbook online, you create buzz, increase visibility, and reach a wider audience, leading to more sales. It’s an easy way to keep your community excited and informed.

Our collection of social media resources will help you stay organized and boost yearbook sales all year long. Start with our social media calendar to plan your posts with ease, and take advantage of themed graphics for every season and event. From back-to-school and fall holiday designs to spring celebrations and winter holiday cheer, these graphics will keep your content fresh and engaging. Use special promotions like Black Friday and Cyber Monday to maximize sales, and don’t forget to give a final push with “Last Chance” graphics. You can also promote senior ads and build anticipation for distribution day with targeted visuals. Stay on top of your social presence and drive engagement with these ready-to-use resources!

3. Engage Your Student Body Effectively with Yearbook Notes 

Informing your student body that they are featured in the yearbook is a powerful marketing strategy because it creates a personal connection and boosts excitement. Students are more likely to buy a yearbook when they know they’re included. By highlighting their presence – whether in sports, clubs, candid shots, or special events – you give them a reason to make the purchase.

This approach not only increases sales but also builds a sense of community and pride as students share their moments with friends and family. When they see themselves in the yearbook, it becomes more than just a book – it’s a keepsake of their school experience.

Access our PDF of Yearbook Notes that you can pass out during homeroom, lunch or at school events. You’ll create a buzz with your student body when they know how many times they are in the book. This marketing tool is also an eye-opening opportunity for your staff to see the gaps in coverage for students who do not have a slip or are only covered in the portrait section.

4. Gain Sales Effortlessly with the Parent Email Program 

The PEP (Parent Email Program) is a powerful tool designed to enhance your yearbook marketing efforts by reaching parents directly through personalized email campaigns. With PEP, you can send targeted messages to parents, reminding them about yearbook sales, deadlines and ad sales. This direct line of communication ensures that your sales message doesn’t get lost and reaches the decision-makers who are most likely to make a purchase.

5. Stay Cool and Market Your Book 

Timber Creek High School creatively promotes yearbook sales by handing out fans with order details during football games. This clever strategy boosted sales and fostered school spirit. The fans not only shared yearbook information but also helped raise funds for St. Jude’s Children’s Hospital. Download the PDF for these fans to create your own. This is a great way to beat the heat, keep your community informed on games and advertise your yearbook program.

6. Encourage Donations through the Yearbook Angel Program

The Yearbook Angel Program allows generous donors to purchase yearbooks for students who may not be able to afford one. At Mullica Township Elementary, this program led to 117 donated yearbooks after adviser Jacki Lugg shared a post about it. The community’s overwhelming generosity ensured that nearly every student received a book. Read the blog on how this elementary school gained support from their community and access the social media graphics to begin your advertising push.

As you embrace National Yearbook Week, take the opportunity to implement these strategies and make your yearbook a cherished part of your school’s tradition. By engaging with your students and community, you’ll not only enhance your sales but also create lasting memories that everyone will treasure for years to come. Celebrate your achievements, inspire creativity and make this year’s yearbook an unforgettable experience for all!