Attending state and national journalism conventions provides staff and advisers with invaluable experiences. From hearing industry leaders share their expertise to bonding with fellow staffers on those late nights, these events leave lasting impacts. However, planning travel logistics requires you to navigate administrative approval and fundraising. In this episode of That Yearbook Podcast, yearbook experts Mike Taylor, CJE, Jim Jordan …
This episode of “That Yearbook Podcast” guides advisers on cultivating relationships among staff, administration, parents and the community to foster successful publication and program development. Relationships Among Staff Are Foundational Developing strong relationships among the yearbook staff from the beginning of the year is crucial for success. Team-building activities serve an important purpose in allowing staff members to get to …
Adviser Mentor Program What is the Adviser Mentor Program? Each year, new yearbook advisers are faced with the sometimes daunting task of creating a yearbook for their school. Turning to someone who is doing what you are doing and has the advantage of having done it successfully can be an encouragement. That’s why we developed our Adviser Mentor Program. The Adviser Mentor …
Your staff has been hard at work this year to produce a publication that your school will be proud of, but without a strong marketing plan to support yearbook sales, you’ll fail to meet your bottom line and miss out on the opportunity to share the book with the people it was meant for. Your marketing efforts are key to …
There’s nothing quite like the beginning of a new school year. The clean classroom, the eager crop of new students and – if you’re lucky – new equipment. If you have the means to stock your classroom or you have a little bit extra in the budget, here are some items that could make you and your entire staff’s lives …
Yearbooks remain a fantastic way for schools to remember peak moments of the school year. Students look forward to signing the autograph pages as well as seeing themselves and their favorite memories celebrated throughout the pages. But creating an unforgettable yearbook requires a dedicated staff who can bring your ideas to life. To best equip your tribe with the tools …
Valentine’s Day Yearbook Activities can be a great way to break up the busy pace of February in the yearbook world. Spring delivery schools are in the middle of deadlines. Summer/fall delivery schools are heading into deadline season. One semester of school is complete, so your staff is busy trying to make sure you captured it well. Sales pushes for …
I’m incredibly proud to say that I’m a teacher. I’m lucky to teach photography, graphic design and journalism – subjects that many other publication advisers do as well. “Oh, the fun stuff!” is usually the response whenever I tell someone this. I do teach the fun stuff, but that doesn’t mean that advising student publications is always giggles, sunshine and happy …
We all know marketing your yearbook is essential when it comes to hitting your goals in sales. However, it can be overwhelming to create a plan during upcoming deadlines and proof cycles. We have you covered with several resources and strategies to make marketing the book easy and fun. The first step is selecting a student to be the marketing …
By now, you should have received your 2023 Planning Kit, but especially for those new to yearbook, you might not be familiar with the items inside or know how to use them. We’ve got a breakdown of what’s inside and how it will help you. What is a Planning Kit? The Planning Kit is your survival toolbox for all things yearbook. …