I am addicted to conferences. I love to attend the workshops and conventions, where I can learn about new ideas for yearbooks, software and writing. I always leave with something I can use in my classroom. However, when I get back into my routine of grading papers and preparing lessons, my new-found ideas get lost in the shuffle.
If you want something done right, do it yourself, right? Too bad the world of yearbooks doesn’t work that way. However, an effective use of your editorial staff can help you to be well on your way to a great publication – done right.
Veteran advisers understand the importance of summer workshops to their yearbook program. New advisers or reluctant staff members may not fully comprehend the benefits of getting a jump-start on the next yearbook.
Recruiting a top-notch yearbook staff is important to the success of a yearbook program – just ask advisers who have no control over the process.
There are many ways to tell a story, but to entice readers to linger over the yearbook copy, the best writers follow basic story-telling rules. Most of those rules revolve around the stories of the people in the school. The events may not change year to year, but the people do, and how they participate in and react to those events makes each year unique. Consider these basic points ofcopy writing to tell the story of those people.
Covering the year chronologically is not as predominant as it once was, but there are good reasons for some schools to organize their yearbook coverage as events happen throughout the year.
Interviewing is a skill gained by following practical procedures. Good reporters, from local newspapers to national magazines, follow these procedures to get great stories. For yearbook writers looking for stories and details to capture the year, the same techniques will work for you.
There are as many ways to teach interviewing as there are advisers. Here are two advisers and their methods for teaching interviewing and reporting skills to beginning reporters.
Headlines set the mood and tone of a story, as well as hook the reader. As a rule, the main headline should be short and in present tense. If used, a secondary headline may be written in past tense, especially if it is placed after the main headline. The headline and lead paragraph should relate, but not repeat the same words. Now, consider these five ideas to generate greater reader interest.
Check out the latest single lens reflex cameras – either film or digital – in your local photo store and most, if they come with a lens, give you a small zoom – such as 18- 55mm or 28-90mm. Manufacturers are banking on the consumer wanting the variety of the zoom. Gone for the most part is the standard 50mm lens, the one that most duplicates our own vision. With these new zooms comes the challenge of how to use the varied focal lengths effectively.