The 2018 school year was unforgettable for David Graves and the Belltower staff at St. Thomas’ Episcopal School in Houston, Texas. Just three days after the start of the school year, their school – and the entire Houston area – fell victim to Hurricane Harvey and the record flooding created by the storm. In the newest episode of Yearbook Chat …
Yearbook is a form of storytelling, and Bruce Watterson, known as “The Yearbook Whisperer,” is the Homer of the art form. In the newest episode of the Ask Mike podcast, Watterson and host Mike Taylor, CJE, contemplate the ways yearbook staffs can tell a great story. Creativity They muse on the many options yearbook staffs have tell a story – …
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up …
Being a yearbook editor is a big deal. It’s a lot of responsibility, but also a rewarding role that reaps benefits down the road (like college applications). In a newly-released episode of the Ask Mike podcast, host Mike Taylor, CJE, is tackling all the questions yearbook editors may have. “What do you miss?” He starts the episode by interviewing former …