Encouraging school groups to submit group senior yearbook ads in addition to selling individual senior ads provides a great way to keep revenue coming in year after year. About 12 years ago, the band boosters asked if they could do an ad for all the band seniors. One mom took charge, communicated with me, organized the photos, and got all …
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up …