Updated by Walsworth Yearbooks I watched Connor slide a stapled packet of notebook paper across the table to the girls in his art class. One of them picked it up abruptly and flipped it over, inspecting it. “What’s this? Am I supposed to sign this?” He shyly moved to retrieve it, but Shelby reached in to intercept. “I’ll sign it,” …
Yearbook is much more fun when your program’s finances are in the black. That’s where great marketing comes in, and the new episode of the Ask Mike podcast is brimming with ideas to sell yearbooks and yearbook ads. Kathy Beers is a master of marketing. She and her staff at Timber Creek High School in Fort Worth, Texas, come up …