Theme Gallery

The Salmagundi staff was having difficulty selecting a theme, that is, until they started talking about how crazy their school is. It’s madness. And thus, the theme “Method to Our Madness” was born. The theme is easier said than done though. How did they manage a methodical and intentional execution to a theme that centered on madness?

It started on the matte black cover that had a dotted grid pattern in a clear silkscreen and copper hot foil. The perfectly aligned grid helped emphasize the tilted words and letters that spelled out their theme. The dots were seen throughout the book as a pattern, line or box in various colors on every spread. Bold typography letters dangled on the page from invisible strings, adding liveliness to and a sense of continuity throughout the book in headline packages. The color swatches were plentiful yet complementary of each other.

Another methodical choice the staff made was to use chronological coverage, which helped bring an orderly feel to pages that had umbrella coverage of academic subjects. The Salmagundi staff left us feeling like we could all use a little more madness in our lives.