Theme Gallery

McKinney High School was in for some big changes in the 2018-2019 school year, and they needed to figure out how to express the ins and outs of their school. They had 50 new staff members at the school, a new stadium and a new performing arts center. The opening copy is thoughtfully detailed – the first spread repetitiously uses the word “in” and the second spread repetitiously uses the word out in the theme copy. “What we were in for,” “We waited in” and “We all rushed into.” At McKinney, they were all in.

But even when trucks pulled out, students piled out, called out, ventured out and came out to the dance, the one thing they could be sure of was to never count them out. Throughout the rest of the book, The Lion staff meticulously executed the theme using ampersands, duotones (that pop OUT), triangular arrows on sidebars (to explain what’s going on IN the photo), "& Next" mods on spreads, a plexiglass cover to sneak peek what’s INside the book and gatefolds as dividers that fold OUT to preview what’s IN the next section. Nothing was overlooked and no detail was too small.

The tip of the ampersand on the cover even pointed to a student featured inside. The staff stayed true to school colors with blue and gold prominent, making the reader proud to attend McKinney or wish they did.