Think about using school mascot at the yearbook sales table

The latest entry in our web series of marketing tips, Why Didn’t I Think of That, is focused on a creative way to draw attention to your yearbook sales table or kiosk.

The yearbook staffs at Olathe North High School and Kokomo High School got their school mascots to appear at the sales table during registration/open house type events. And the results were positive.

When parents and students see the mascot, or a character in costume, it’s amazing how the crowd will flock to see what’s going on.

The next time you have an event where you will be setting up for yearbook sales, arrange for an appearance by the mascot and see if it makes a difference.